Client asked to generate video for thumbnail for certain product styles. Had freedom to do it any way I wanted. I decided to go the motion graphics route to communicate how to break down our product into parts.
I really enjoyed how many medallions we had and wanted to feature all the different schools we had in some way. I thought this set the product apart from the competitors.
I wanted to showcase the moulding variations by having them fly in.
Having a close up to the mat and then all the mat options showed the customization and I thought this would be great to show our B2B business outside of the eCommerce site.